Legal Marketing and Branding

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Taking on the local internet while trying to operate your business is a daunting task. And if not done correctly, can be a costly venture. At Just Law we provide a combination of services and strategies within our monthly subscription that work to put your firm in front of more and more local clients that are actively looking for your services. We are completely focuses on the Canadian legal industry. Our approach has proven to be financially accountable to our clients while making rapid progress in local markets.

Words That Work: SEO Keywords & Optimization

copy_suite_1The popularity of your law services website is a reflection of the authority that your content wields. Online authority is directly related to the quality of content that is featured on your site.

It pays to be popular. If your website is not providing quality and directed content to your customers, they may going elsewhere to find the information they need.

SEO: Search Engine Optimization

Keywords are the words typed into search engines. When a website is optimized for search engine use, this means that the content displayed on the website caters to the most common search terms that your customers are using to find legal services.

We speak your customer’s language.

SEO keyword research for Canadian law firms

Just Law makes an on-going investment toward collecting legal keyword data and leveraging this with our copy writers to craft sitemaps and content that will connect prospective clients looking for legal services within your local market.

Monthly Phone & Web Analytics That Matter

At Just Law we only work with our clients on month-to-month terms, so we need to report to your firm to earn your business for the next month. It’s just that simple and responsible.

Phone Analytics

While our month-to-month commitment stands us apart from competitors, we go a step further by drilling down to the metrics that are absolute to your marketing success: phone calls and emails. We don’t fill our reports with vague or abstract web stats that distract from the true value of your marketing spend. We’ve built our success with clients on the metrics that matter the most to your bottom line.

And if we can’t show you that measure of performance on a monthly basis with direct metrics we don’t send you a bill for your next month.

The phone metrics that our monthly reports include:

  • The phone numbers converted to your office in the last 30 days.
  • The time and date of such in-bound calls.
  • The duration in which that prospective client spoke with you office.
  • The number of in-bound emails generated from your new website.

The web metrics that our monthly reports include:

  • Traffic sources (e.g. direct, search engines, referral sites)
  • Geo-specific traffic sources (how relevant is your traffic to your local business?)
  • Leading keywords (are clients using the same search terms a doctor would?)
  • Top content requests
  • Top landing page requests
  • Return visits vs. new visits
  • Bounce rates
  • Average page view durations
  • Average pages viewed per visit

Copywriters On Call

If you have been involved with a website build in the past, you are probably aware of the challenges of producing quality content for your site. It’s the largest and most painful bottleneck in a site’s completion. At Just Law we recognize this sore point and have extracted the pain from the process.

Every law account we start up and maintain has a copy writer dedicated to helping build the site’s content, and to address any future content concerns. We simply require that our clients review and formally approve the content we develop for an account. And that’s it. If changes need to be made, no problem. And we don’t charge for this – it’s all part of our monthly service.

SEO Web-Hosting

Edmonton SEO Web HostingJust Law is a turn-key marketing service that runs parallel to your business operations but never touches or effects any of the technical services running within your business such as internet, POS, or communications.

We want you to focus on your law practice, not on the logistics of monthly hosting quotas, FTP passwords, or renewing hosting or domain subscriptions. Even better yet, you don’t ever get a hosting bill. It’s all included with your monthly subscription with no hidden costs or fees.


A Just Law representative will contact you promptly upon receiving your request and can explain how your firm can become a subscribing client of Just Law’s pay-per-performance lead generation service.

Alternatively, call us directly at 1.780.953.8798 and get our marketing team working for your firm today.

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